Problem

No cohesive visual identity

Solution

Incorporate the parks, riverfront, urban areas, and events under one brand umbrella

Impact

Increase visitors and created a recognizable identity for this valuable asset to the city

Mishawaka Riverwalk

Rebranding an outdoor space, creating a cohesive visual identity that in turn boosts visitors and creates a recognizable landmark for the city.

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Visual Identity

Hectic was scaling fast, but their brand couldn’t keep up. The identity lacked consistency, and the website wasn’t telling the story of a company ready to lead.

Process

Hectic was scaling fast, but their brand couldn’t keep up. The identity lacked consistency, and the website wasn’t telling the story of a company ready to lead.