Problem

No cohesive visual identity

No cohesive visual identity

No cohesive visual identity

Solution

Incorporate the parks, riverfront, urban areas, and events under one brand umbrella

Incorporate the parks, riverfront, urban areas, and events under one brand umbrella

Impact

Impact

Increase visitors and created a recognizable identity for this valuable asset to the city

Increase visitors and created a recognizable identity for this valuable asset to the city

Clearpath Newcastle: Digital Civics Literacy

Rebranding an outdoor space, creating a cohesive visual identity that in turn boosts visitors and creates a recognizable landmark for the city.

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Visual Identity

Typeface

Primary Logo

Color Palette

Secondary Logos

Patterns

Assets & Icons

Process

Sketches, Sketches, and More… Sketches

View The Full Presentation With Process

Deliverables

All Info

Timeline

Software

1 Week | May 2025

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Copyright © 2026 Dominic Lovechio

You're still here!

Copyright © 2026 Dominic Lovechio

Copyright © 2026 Dominic Lovechio

You're still here!