Problem

No cohesive visual identity

No cohesive visual identity

No cohesive visual identity

Solution

Incorporate the parks, riverfront, urban areas, and events under one brand umbrella

Incorporate the parks, riverfront, urban areas, and events under one brand umbrella

Impact

Impact

Increase visitors and created a recognizable identity for this valuable asset to the city

Increase visitors and created a recognizable identity for this valuable asset to the city

EveryMind Nonprofit

Rebranding an outdoor space, creating a cohesive visual identity that in turn boosts visitors and creates a recognizable landmark for the city.

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Visual Identity

Typeface

Primary Logo

Color Palette

Secondary Logos

Patterns

Assets & Icons

Process

Sketches, Sketches, and More… Sketches

Deliverables

All Info

Timeline

Software

3 Weeks | Spring 2025

Discover More

Want to check out more?
Discover my other projects.

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Mishawaka Riverwalk

Building a Brand Identity For an Outdoor Space

Copyright © 2026 Dominic Lovechio

You're still here!

Copyright © 2026 Dominic Lovechio

Copyright © 2026 Dominic Lovechio

You're still here!